The modern consumer strives for a unique and personal connection to each product he engages either through the label of the product or with related rich content on the internet. It’s a competitive market in an age of the largest consumer activity and this revolution has put brands on a pedestal where there is a significant pressure on them to uniquely engage their customers. In this cycle, a multitude of brands today are turning towards packaging and labeling of products as the new ‘hot button’ to best engage with the consumer and the prospective successful market in the coming few years.
The current focus is to develop cleverly designed packs that will cover various aspects such the ease of opening, convenience and sharing or single portion packs. The products desired by the consumers are provided to suit the ever- changing lifestyle of consumers and the packaging and labeling packaging and printing innovation needs to deliver it. With an increased adoption of fixed color palette recently, more brands and converters are reaping the added benefits of enhanced cost competitiveness within retail environment. The complementary drive towards value-added printing the Packaging and labeling industry has witnessed a massive growth in the production of innovative varnishes and effects.
Since the consistent exponential growth of online retailing, the need for packs to stand out on-shelf and on-screen has become more critical for the packing and labeling space fueling a new revolution among the label printing and package manufacturing sectors. As a nod to this new market revolution, the editors at ES Outlook along with a panel of CEOs, CIOs and industry experts have shortlisted the names of some of the industry players to be featured in the upcoming edition of ES Outlook – “Top 10 Packaging and Labeling Services Companies - 2019”. The following list consists the names of some of the organizations that have exceptionally stood out within the packaging and labeling landscape with robust business prowess and technical expertise.